saturday february 28

today i was watching the raptors game when play-by-play announcer eric smith read an advertisement for tickets in the "drake zone." the moment reminded me of when i was a kid and football play-by-play guys used to read in-game ads for the network's upcoming tv shows -- if i was a fan of one of those shows, i'd always hope for the announcers to follow up the spot by actually talking for 10-15 seconds about that show. as i grew older and more media-savvy, i recognized that most commentators have no interest in those shows, and simply want to get the required plug out of the way as quickly as possible so they can go back to talking about the football game. still, in this instance, i was really hoping that they'd follow up the drake plug with at least a brief discussion about the new album. no dice though.

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