thursday june 18

today i saw an advertisement on the subway promoting vegetarianism. it contrasted photos of a dog and a cow (equally sized) and asked: "why LOVE one and EAT the other?" it then went on to list all the good qualities of cows, including: "cows are smart and curious animals who enjoy intellectual challenges and sometimes even jump with excitement upon solving a problem." this resulted less in my wanting to avoid eating meat and more in my imagining cows doing sudokus and jumping up and down when they complete the puzzle.